While it is very important to go online and push your business to online marketing, hear what micheal southon said about Automated Email Merketing
You've probably heard the expression, 'the money is
in the list'. It's become a bit of a cliché - but it's
the key to successful web marketing.
About 95% of visitors will not buy on their first
visit to your website - in fact, most of your
customers will have to see your message 7 times before
they buy.
Many people starting out on the Internet believe that
their main marketing tool is their website.
In fact, your main marketing tool is your mailing
list. A website is just a way of building your mailing
list - by collecting the email addresses of your
visitors.
Here are some examples of how to use mailing lists as
part of your marketing strategy. You could send:
=> a customized newsletter to your subscribers
=> sequential autoresponders to prospects
=> your Articles to Ezine publishers
=> offers for other products to your customers
However, managing your mailing lists can quickly
become an organizational nightmare if you don't have
an Automated Email Marketing Tool.
An AEMT is a program that merges personal data into a
form letter, schedules follow-up emails, and handles
subscribes and unsubscribes automatically.
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Server Side or Client Side?
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The first thing you'll need to decide is whether to
use a Server Side or Client Side program.
A Server Side program is a script that sits on your
server, whereas a Client Side program is an
application that sits on your PC.
In general, Client Side programs are capable of much
more advanced email management than Server Side
programs.
But Server Side programs do have some advantages:
=> With a Server Side program, people who join your
Newsletter receive an instant 'Welcome Message'
=> Server Side programs include an unsubscribe link
at the bottom of your Newsletter. The reader
just clicks on that link and the cgi program
removes them from your mailing list.
=> With Server Side programs, you don't need to be
connected to the Internet while your Newsletter
is being mailed out. You just click a button on
a web page and you can then go offline - the
mailing is being performed by your server.
Here are some tools for automating your email
marketing:
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Subscribe Me Pro (Server Side)
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This is a popular program amongst Newsletter
publishers - it mails out your Newsletter and provides
automatic subscribe/unsubscribe functions.
Subscribe Me Pro gives automatic mail-back
confirmation when people subscribe or unsubscribe and
you can include automatic Add or Remove links in each
e-mail, so users can add or remove themselves.
http://www.freezineweb.com/cgi-bin/subpro.cgi
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Auto Response Plus (Server Side)
-------------------------------------------------
This program gives you unlimited follow-up
autoresponders. It allows full personalization of
subject lines, headers, footers, ads - every part of
every follow-up message can be personalized.
Auto Response Plus gives you full control over the
scheduling of your follow up messages - you can set an
interval between messages or schedule them to be sent
on certain days of the week.
Although this program is designed primarily for
sequential autoresponders, it's also quite capable of
mailing out your Newsletter and managing
subscribes/unsubscribes.
http://www.freezineweb.com/autoplus.html
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Mailloop (Client Side)
-------------------------------
This application includes a newsletter server, web
form processor, bulk emailer, customer database
management, and autoresponders.
As with other Client Side programs, Mailloop allows
you to merge an unlimited number of fields into your
e-mail message (for example: first name, last name,
e-mail address, product purchased, date of purchase,
etc).
http://www.freezineweb.com/mloop.html
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World Merge (Client Side)
--------------------------------------
This is another application that allows you to merge
personalized data into form letters.
Depending on your modem and the quality of your ISP
connection, this program will send approximately 8,000
messages per hour.
WorldMerge is excellent value - it's about a quarter
the price of similar programs.
http://www.freezineweb.com/worldmerge.html
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Postmaster (Client Side)
------------------------------------
Like other Automated Email Marketing Tools, this
program allows you to create a form letter and merge
personalized data into each letter. Your letters are
addressed to 'Dear Michael' instead of 'Dear
Customer'.
Postmaster acts as a List Server, sends out follow-up
Autoresponders, and manages your database of contacts.
http://www.freezineweb.com/postmaster.html
To sum up, in a successful web marketing strategy,
your website is merely the first point of contact. You
then need to:
(1) build an opt-in email list of potential
customers (your website visitors)
(2) use automated email marketing tools that allow
you to follow up with your site visitors.
If you aren't building mailing lists and using
automated email marketing tools you could be losing up
to 90% of your potential sales.
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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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Article Source: http://EzineArticles.com/?expert=Michael_Southon
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