A Guide To Automated Email Marketing

While it is very important to go online and push your business to online marketing, hear what micheal southon said about Automated Email Merketing

You've probably heard the expression, 'the money is
in the list'. It's become a bit of a cliché - but it's
the key to successful web marketing.

About 95% of visitors will not buy on their first
visit to your website - in fact, most of your
customers will have to see your message 7 times before
they buy.

Many people starting out on the Internet believe that
their main marketing tool is their website.

In fact, your main marketing tool is your mailing
list. A website is just a way of building your mailing
list - by collecting the email addresses of your
visitors.

Here are some examples of how to use mailing lists as
part of your marketing strategy. You could send:

=> a customized newsletter to your subscribers

=> sequential autoresponders to prospects

=> your Articles to Ezine publishers

=> offers for other products to your customers

However, managing your mailing lists can quickly
become an organizational nightmare if you don't have
an Automated Email Marketing Tool.

An AEMT is a program that merges personal data into a
form letter, schedules follow-up emails, and handles
subscribes and unsubscribes automatically.

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Server Side or Client Side?
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The first thing you'll need to decide is whether to
use a Server Side or Client Side program.

A Server Side program is a script that sits on your
server, whereas a Client Side program is an
application that sits on your PC.

In general, Client Side programs are capable of much
more advanced email management than Server Side
programs.

But Server Side programs do have some advantages:

=> With a Server Side program, people who join your

Newsletter receive an instant 'Welcome Message'

=> Server Side programs include an unsubscribe link

at the bottom of your Newsletter. The reader

just clicks on that link and the cgi program

removes them from your mailing list.

=> With Server Side programs, you don't need to be

connected to the Internet while your Newsletter

is being mailed out. You just click a button on

a web page and you can then go offline - the

mailing is being performed by your server.

Here are some tools for automating your email
marketing:

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Subscribe Me Pro (Server Side)
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This is a popular program amongst Newsletter
publishers - it mails out your Newsletter and provides
automatic subscribe/unsubscribe functions.

Subscribe Me Pro gives automatic mail-back
confirmation when people subscribe or unsubscribe and
you can include automatic Add or Remove links in each
e-mail, so users can add or remove themselves.

http://www.freezineweb.com/cgi-bin/subpro.cgi

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Auto Response Plus (Server Side)
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This program gives you unlimited follow-up
autoresponders. It allows full personalization of
subject lines, headers, footers, ads - every part of
every follow-up message can be personalized.

Auto Response Plus gives you full control over the
scheduling of your follow up messages - you can set an
interval between messages or schedule them to be sent
on certain days of the week.

Although this program is designed primarily for
sequential autoresponders, it's also quite capable of
mailing out your Newsletter and managing
subscribes/unsubscribes.

http://www.freezineweb.com/autoplus.html

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Mailloop (Client Side)
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This application includes a newsletter server, web
form processor, bulk emailer, customer database
management, and autoresponders.

As with other Client Side programs, Mailloop allows
you to merge an unlimited number of fields into your
e-mail message (for example: first name, last name,
e-mail address, product purchased, date of purchase,
etc).

http://www.freezineweb.com/mloop.html

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World Merge (Client Side)
--------------------------------------

This is another application that allows you to merge
personalized data into form letters.

Depending on your modem and the quality of your ISP
connection, this program will send approximately 8,000
messages per hour.

WorldMerge is excellent value - it's about a quarter
the price of similar programs.

http://www.freezineweb.com/worldmerge.html

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Postmaster (Client Side)
------------------------------------

Like other Automated Email Marketing Tools, this
program allows you to create a form letter and merge
personalized data into each letter. Your letters are
addressed to 'Dear Michael' instead of 'Dear
Customer'.

Postmaster acts as a List Server, sends out follow-up
Autoresponders, and manages your database of contacts.

http://www.freezineweb.com/postmaster.html

To sum up, in a successful web marketing strategy,
your website is merely the first point of contact. You
then need to:

(1) build an opt-in email list of potential

customers (your website visitors)

(2) use automated email marketing tools that allow

you to follow up with your site visitors.

If you aren't building mailing lists and using
automated email marketing tools you could be losing up
to 90% of your potential sales.

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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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Article Source: http://EzineArticles.com/?expert=Michael_Southon

5 Affiliate Profiting Secrets That You Must Know to Grow Your Online Business

By Zack Lim

Affiliate marketing means partnering with a particular vendor/affiliate program in order to promote his website and direct traffic for optimum sales. In order to compensate for the marketer's efforts, the vendor or company pays commission to every referral or sale he makes. This is a good source of revenue for those who are interested in this kind of online business, so if you're one of those who want to make it big in affiliate marketing campaigns, then take a look at these 5 affiliate marketing secrets:

1. The first thing you need to do is choose a niche for your marketing campaign. This is important because with a niche, you'll be able to target a specific market or group of people who may be willing to buy your products and avail of your services, which will then increase your chances of succeeding as an affiliate marketer.

2. Next, when engaging in affiliate marketing, you need to research and know your product well before selling it. This is a very important tip because when dealing with customer queries, you will only be able to provide them with good answers if you know what you are selling in the first place.

3. Don't jump from one area to another in short gaps. Focus on an expertise or product line that you are good at and excel in it to become the affiliate marketer that you really want to become. When you are working on a field that you are good at, you'll be able to handle your customers well.

4. Internet tools such as search engine optimization are essential if you want to increase the popularity and traffic rates of your affiliate marketing business. Since people normally use search engines when looking for a particular product, you need to optimize your business for it to be one of the first few results of their searches.

5. Lastly, the most important tip in affiliate businesses is to never give up.

Here are the 5 affiliate profiting secrets that you can use to boost your online business. Do remember it will only be effective if you take action on it. Start taking action today to achieve the goals that you have set for yourself.

Zack Lim is an internet affiliate marketer who owns http://www.MyAffiliateMarketingOnline.com/FreeEcourse. He has helped hundreds of people to start their own affiliate marketing business.

He has recently developed a free e-course showing you a step by step process for starting your own affiliate marketing business easier. To learn how to start your own affiliate marketing business without wasting your time and money, visit http://www.MyAffiliateMarketingOnline.com/FreeEcourse

Article Source: http://EzineArticles.com/?expert=Zack_Lim

AFFILIATE PROGRAM-WHAT IS IT?

Have you ever been to a site that persuaded you to order it's product or ask you to drop your name and email address, promising to send you freebies or skillful tips. Such sites could be a merchant site or an affiliate site. Most affiliate design their site to appear as the merchant site and this can be called expertization.

Affiliate program-What is it? Earning a commission on a referred product or marketing a product or products for another person in order to earn a commission is termed AFFILIATE PROGRAM. While affiliate marketing can be define as marketing a publisher's product.

Affiliate marketing is an interesting and lucrative business to start with online. If you are a newbie online, you can start with affiliate business as you are not bothered of creating your own product rather you advertise and market a publisher's product and earn a commission.

Interested persons in this business, below are places you can affiliate product to market:

CLICKBANK-Have over 10,000 digital products. Register with them, get your unique address( it will be provided for you by clickbank). Go ahead to market and earn a commission.

COMMISSION JUCTION-Where publisher's advertise their products for any interested affiliate to pick up.

Above are two good ones to start with but yet you can head unto www.google.com and make a search on ''affiliate product'' to get more sites that enlist merchant products for marketing.

You have just learn how to outsource affiliate products to market, stay in expectation for the next post on this site to read the necessary things needed to start this program(affiliate marketing) and run it to success.

REMAIN EXPECTANT.